In today’s rapidly evolving technological landscape, digital transformation has emerged as a powerful driver of change across various sectors particularly in the fields of economy, finance, and business. The accelerated pace of digital innovation has reshaped how organizations operate, creating new avenues for automation and modernizing traditional business models. Central to this transformation is the concept of digitalization, a global movement that involves applying digital technologies to enhance the execution of business operations, ultimately adding significant value to organizations.

In this context, the field of business administration itself must evolve to keep pace with the digital age. As the labor market increasingly prioritizes digital and applied competencies over purely theoretical knowledge and there is a growing demand for graduates equipped with advanced digital skills.

Al-Quds Open University places strong emphasis on continuously updating and developing its academic programs to remain aligned with the latest technological advancements and labor market needs. In line with the University’s strategic objectives centered on enhancing academic offerings, supporting sustainable development, and improving graduates’ competitiveness locally, regionally, and globally—QOU is committed to offering forward-looking, market-driven programs.

This program responds to a critical need in the Palestinian and global labor markets for professionals capable of managing and innovating within digital business environments. As one of the most advanced and pioneering programs in the region, the Digital Business Administration master’s program provides students with the knowledge and tools to navigate business processes executed through online and digital platforms spanning areas such as e-commerce, digital marketing, online resource management, and data-driven decision-making.

Considering the high unemployment rates among graduates of traditional programs and the global shift toward freelance and online work, this program is both timely and strategic. It aims to empower students with the skills necessary to succeed in modern digital enterprises and to participate effectively in remote and global job markets. With a strong emphasis on practical and applied learning, the program equips graduates with hands-on experience in digital tools and systems.

To promote the culture of digital business management across the public and private sectors and to prepare graduates capable of engaging effectively in the digital economy.

To graduate qualified professionals in digital business management who are well-versed in its applications and able to serve business institutions and the wider community.

Upon completion of the program, graduates will be able to:

• Understand the fundamentals of digital technologies, including IT infrastructure, emerging technologies, cloud computing platforms, enterprise systems, artificial intelligence, data science, automation systems, cybersecurity, web development, mobile applications, and financial technologies.
• Demonstrate comprehensive knowledge in core business disciplines such as management, accounting, finance, economics, marketing, organizational behavior, strategic management, applied project management, and total quality management, with a focus on innovation and business model development.
• Understand and apply digital human resource management, digital marketing, and supply chain management in digital contexts.
• Analyze how digital technologies influence business performance, operational practices, and organizational structures.
• Leverage digital knowledge to build career pathways, create new job opportunities, and drive strategic transformation in existing organizations.
• Transition from traditional hierarchical structures to modern, networked organizations that prioritize cross-functional teamwork and autonomy.
• Integrate digital technologies efficiently across value chains in organizations, regardless of size, sector, or legal structure.

Graduates of the program will be qualified to work in a variety of sectors, including:

• Ministries and all public, civil society, and non-governmental institutions.
• International organizations and foreign enterprises requiring digital management expertise, particularly in English-speaking environments.
• Companies specializing in digital marketing, entrepreneurship, and advanced digital business models.
• Banking and financial institutions.
• Digital innovation hubs and advanced management consultancy firms.
• Digital transformation and business digitization projects.
• Freelance and remote work opportunities through online platforms.
• E-commerce websites and online sales companies.