Digital Business Management
Overview
The Digital Business Administration major is one of the newest majors in Palestine and the world. It keeps pace with modern digital businesses that work in harmony with the latest digital technology for business performance. This major is based on business administration that is practiced via the internet or through modern digital means of commercial and administrative operations, buying and selling, marketing, and human resources management, among other contents of business administration. Digital Business Administration is one of the most pioneering programs at the university, and will be of great importance in achieving a qualitative leap for its graduates in the various fields of digital business.
Reasons for choosing this major:
- The need for qualified cadres in digital business management in light of the modern technological digital transformation.
- The need to create new job opportunities in light of the requirements of the global market.
- The growing number of self-employment enterprises that require graduates to have strong digital abilities.
- The lengthy experience of QOU and the presence of renowned majors in the faculties of administrative and economic sciences and of technology and applied sciences, taught in a way that keeps up with technological advancements and labor market demands.
General objectives of the program:
- Knowing the foundations, principles and theories of business administration, digital business management and its most prominent modern scientific trends.
- The development of skills necessary for professional work, the most important of which is the effective and efficient use of information technology and its systems in the area of business administration in light of developments in technology relating to the management of organizations and the use of Internet, intranet, and extranet networks.
- Acquiring high-performance professional skills in business administration, such as those related to communication and computer technology, problem-solving and decision-making using logic and critical thinking, creativity and leadership, and the capacity to collaborate in teams.
- Exact knowledge of the administrative and technical procedures used in organizations to recruit employees, the fundamentals of performance management, benefits, pay, and allowances, employee motivation systems, and the use of computer programs to carry out business management and human resource-related tasks.
- The ability to apply and implement the functions, tasks and activities of management in organizations in line with the requirements of smart organizations and the technology.
Specific objectives:
- Learn about the basics of digital technology, as well as electronics technologies, cloud computing platforms, computerized enterprise systems, intelligence systems, data recognition, automation systems, digital business security, how to develop websites and "mobile" applications, and learn about financial technology.
- Gain extensive knowledge in basic disciplines, such as: management, accounting and finance, economics, marketing, organizational behavior, strategic management, applied project management, and total quality management (TQM), in addition to knowledge related to the role of innovation and business models and their development, focusing on operations management while shedding light on International Business and Business Laws in the Digital World.
- Providing sufficient knowledge of digital human resources management and digital marketing, and giving a clear vision of the concept of managing digital supply chains.
- The use of digital technology will lead to a change in operational performance, work practices, business organization, and others.
- Applying this knowledge will lead to a head start in building a career, creating new business opportunities and making strategic changes to existing organizations.
- Modern organizations shall replace the traditional hierarchical structure, by focusing more on building networks and working in cross-functional teams with a high degree of autonomy.
- Introducing digital technology in the efficient management of value chains in all institutions, regardless of their size, nature of activity, and legal form.
Graduate Jobs:
The program's goal is to equip graduates with knowledge and abilities that keep up with the world's modern and increasing technical requirements for various areas of business administration such as:
- Ministries and all governmental, private and non-governmental institutions.
- International institutions and companies.
- Marketing and pioneering companies and advanced projects that apply digital business.
- Banks and financial institutions.
- Institutions of digital innovation and advanced management consulting.
- Digital transformation and business digitization projects.
- Businesses that operate via Internet.
- E-commerce websites, online sales companies, and others.